Algorithms, artificial intelligence and NLG in the production of Brazilian journalism

Resumo

Technologies such as algorithms, artificial intelligence and Natural Language Generation (NLG) are present in several economic activities, mostly in the media field. However, in Brazil the studies that address those aspects are very rare, especially the empirical studies that evaluate their applicability in the journalistic production. This work speaks about the scenario and possibilities of use for algorithms and NLG in the Brazilian media companies. An exploratory and descriptive research was performed, in which the administrators of the biggest communications companies on Brazil in national and regional levels were interviewed. Amongst the achieved results, we can highlight the disbelief and skepticism in regard to those technologies, with reduced perspectives for their deployment in news production.